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While the world waits for the next BTS chapter, ARMY is already building something special. Purple Village brings fans together to connect, celebrate and share the journey.

What started as one little 50-seat boat became a 368 ARMY's on 4-boats purple takeover of Amsterdam’s canals. ARMY from 38 countries came together to sing, laugh, and turn the city into our own floating Noraebang (노래방), proving once again that when BTS and ARMY unite, magic happens. ARMY Unite As One.

We flew to Seoul for BTS Festa and J-Hope’s final concert… and ended up witnessing every single BTS member at Hobi's concert. Crying? Screaming? Healing? All of the above. OT7 chaos hit HARD.

Discover the story of Bibi and An, the dynamic duo behind BoraHearts (formerly known as Ddaengg). From ARMY connections to creative sparks, learn how BTS inspired our shop’s journey.

What started as a quiet idea has now become a shared reality. Purple Village Europe 2026 is officially confirmed in Madrid, Munich and Paris and this is the story of how we got here.

September 12, 2025 Party, party, yeah! 💜 On September 12th, it's finally happening: BTS Party 2025 in Amsterdam. And we, Borahearts , will be there, of course, to add some extra purple vibes to an evening full of music, dance, and memories. Borahearts crew Purple vibes & ARMY love A BTS party simply can't be complete without that special borahae touch. That's why we're bringing a mix of goodies, merch, and ARMY love to make the evening even more festive. Exclusive: the Bo

Relive BTS Party at Club Up in Amsterdam on Sept 12th

What started as a wave of purple love has grown into something truly magical. From handmade hamster projects and Tuna banners to a fully...

BTS OT7 reunited on Weverse! Taehyung spoiled the 2026 comeback, Jin glowed, and hints of Bon Voyage left ARMY emotional. Borahae mode: purple activated

2025  is shaping up to be the year for ARMY, with BTS returning and a potential FESTA reunion (a girl can dream, right? 😅) that might bring OT7 moments we’ve all waited for. Whether you’re boarding a flight to Incheon or elsewhere holiday trips this summer OR with our boys comeback tour in 2026 (we know, we know....), this guide is your go-to for traveling smart, stylish, and totally Borahae-coded.💜  “Go on your path, even if you live for a day.” – BTS, “No More Dream”  We’

Jin’s first solo tour is real—#RunSeokjin_EP is happening, and ARMYs all around the world are screaming, crying, throwing glitter. Whether you’re in Seoul, São Paulo, Sydney or Stockholm… this is our moment. (Okay, and yes—Europe being on the list too? As a Tulip ARMY, I might’ve cried a little extra 😭)