From BoraHearts to Purple Village: what a summer!

What started as a small idea alongside BoraHearts turned into something we could never have fully imagined.

This summer 2026, Purple Village travelled through Europe together with BTS and ARMY. From Madrid to Munich and Paris, with an ARMY Party Bus to Brussels in between.

But Purple Village was never just about having a place to stay during a concert weekend.

It was about bringing ARMY together.

Some travelled alone. Some were seeing BTS for the first time. Others had already been part of ARMY for years. Different ages, countries, languages and stories, all connected by the same seven people.

And somewhere between breakfast together, getting ready for the concerts, sharing rooms, playing games, swapping photocards and talking until way too late, strangers became friends.

For us, that might be the most special part of this whole summer.

BoraHearts has always been inspired by the connection within ARMY. With Purple Village, we got to take that connection beyond our webshop and experience it together in real life.

And what an experience it became. 💜

There are so many moments from this summer that we simply can't fit into one blog post. From welcoming our first guests in Madrid to our final days together in Paris, every city brought new people, new memories and its own Purple Village story.

Want to know more about Purple Village, how it all came together and what happened along the way?

We shared the full story on the Purple Village website:

Read our full story: Four Cities. One Purple Family.

And who knows?

Maybe this really was only Chapter One.

Borahae 💜Bibi & An