What started as one little 50-seat boat became a 368 ARMY's on 4-boats purple takeover of Amsterdam’s canals. ARMY from 38 countries came together to sing, laugh, and turn the city into our own floating Noraebang (노래방), proving once again that when BTS and ARMY unite, magic happens. ARMY Unite As One.

BTS OT7 reunited on Weverse! Taehyung spoiled the 2026 comeback, Jin glowed, and hints of Bon Voyage left ARMY emotional. Borahae mode: purple activated

2025  is shaping up to be the year for ARMY, with BTS returning and a potential FESTA reunion (a girl can dream, right? 😅)...

Jin’s first solo tour is real—#RunSeokjin_EP is happening, and ARMYs all around the world are screaming, crying, throwing glitter. Whether you’re in Seoul, São Paulo, Sydney or Stockholm… this is our moment. (Okay, and yes—Europe being on the list too? As a Tulip ARMY, I might’ve cried a little extra 😭)

Plan your 2025 trip to South Korea for BTS's comeback and Festa! Discover must-visit BTS spots, what to expect in June, and shop our exclusive BTS travel accessories: customizable luggage covers, tags, notebooks and travel mugs.

Discover the story of Bibi and An, the dynamic duo behind BoraHearts (formerly known as Ddaengg). From ARMY connections to creative sparks, learn how BTS inspired our shop’s journey.